ET Desk: Southeast Bank PLC. recently conducted a day-long comprehensive workshop covering Retail Product Knowledge, Credit Assessment Tools, and Marketing Strategies. The event was organized for 59 Associate Relationship Officers at the bank’s training institute. Expanding its focus on retail banking, alongside its well-established corporate and SME banking services, Southeast Bank aims to meet the diverse needs of individual clients by offering a range of innovative products. These include Home Loans, Car Loans, Personal Loans, and Doctor’s Loans. In addition, various customer-oriented campaigns are regularly launched to attract new clients.

The workshop concluded with a closing ceremony graced by the presence of Nuruddin Md. Sadeque Hossain, the Managing Director of Southeast Bank PLC, who shared insightful and timely guidance aimed at enhancing the bank’s services and growth.

In his address, Sadeque emphasized the importance of providing high-quality retail banking services. He highlighted that the bank’s key financial indicators are not only robust but continue to improve. Among its peer institutions, Southeast Bank ranks 5th in terms of its balance sheet size, valued at BDT 50,980 crore. It holds 3rd position in export trade, 7th in import trade, 4th in SME lending, and 2nd in industrial lending. The bank’s long-term credit rating is AA, and its short-term rating is ST-2, reflecting its strong financial stability. Furthermore, the bank’s capital adequacy ratio stands at 13.88%, exceeding the regulatory requirement of 12.50%. Various liquidity ratios, including CRR, SLR, LCR, and NSFR, also exceed the benchmark rates set by regulators.

Sadeque reassured attendees of the bank’s ample liquidity to meet operational demands and reiterated that Southeast Bank takes all necessary precautions to safeguard customer deposits. He emphasized that professionalism, transparency, and accountability are upheld across all levels of the organization. Since its establishment, Southeast Bank has consistently worked with clear goals, achieving significant progress through teamwork and collective efforts. The bank is well-positioned for continued success and future growth.

The event was also attended by Saima Banu, Director of Training, and Md. Abdul Kader, Head of the Retail Banking Division, along with other officials of the bank.

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